The NFL has a daily fantasy football partner now after striking a multi-year deal with the global leader in Daily Fantasy Sports(DFS), DraftKings. The pair made it official on Thursday, giving Draft Kings access to NFL branding and more across their platforms. DraftKings is the first to strike a deal with the NFL.
The partnership plans on enhancing the customer experience around the sport about 90% of the DraftKing base (domestically and abroad) have played in at least one NFL daily fantasy contest.
Per the agreement, both NFL and DraftKings will be collaborating to help provide a variety of content and product offerings for fans to engage in across the DraftKings mobile app (Available for IOS and Android) as well as integration across NFL Media properties.
DraftKings/NFL partnership does not include any promotional rights for sports betting.
For more info, check out http://www.draftkings.com